Chinese Game Publishers Expand Ad Investments on RuStore Platform

Chinese video game publishers are increasing their financial investments to market and promote gaming projects on the RuStore platform.

According to RuStore Business Development Director Ilya Ulyanov, China represented approximately 80% of the platform's total foreign advertising budget during the first six months of the year.

The figures highlight a concentration of foreign marketing activities from Chinese developers on the Russian app store environment within the initial half of the year.